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From Bots to Blackouts: Why Savvy Media Buyers Trust Cloudflare for Uninterrupted Campaigns

in Ad Tech
April 29, 2024
by Sam Pereless

For media buyers, ensuring the uninterrupted delivery of digital campaigns is crucial. Distributed Denial of Service (DDoS) attacks, which flood websites with excessive traffic to disrupt their normal function, pose a significant threat to these campaigns. Cloudflare emerges as a leading solution in this arena, offering robust DDoS protection that is both effective and user-friendly. 


Here’s why we think media buyers should consider Cloudflare as their primary defense against DDoS attacks.


  1. Comprehensive DDoS Protection

Cloudflare provides a comprehensive DDoS mitigation service that is capable of absorbing massive amounts of traffic during attacks. Its network capacity exceeds 42 Tbps, making it one of the largest global networks equipped to handle sudden spikes in traffic and large-scale DDoS attacks effortlessly. This immense capacity is crucial for media buyers whose campaigns can become prime targets for such attacks.


  1. Intelligent Traffic Filtering

One of Cloudflare’s standout features is its intelligent traffic filtering. This technology automatically distinguishes between legitimate traffic and potential threats. By analyzing visitor behavior and patterns, Cloudflare effectively blocks malicious traffic without affecting user experience. This is particularly beneficial for media campaigns that rely on high user engagement and availability.


  1. Global Content Delivery Network

Cloudflare operates a vast Content Delivery Network (CDN), which plays a dual role in enhancing website performance and mitigating DDoS attacks. The CDN distributes and caches content across multiple global locations, reducing latency by serving users from the nearest server. This not only speeds up the loading time of your ads and media but also disperses traffic in a way that makes DDoS attacks less effective.


  1. Ease of Use

Setting up Cloudflare is straightforward, making it accessible for media buyers without deep technical expertise. Integration typically involves a simple change in DNS settings without the need to install additional hardware or software. Once set up, Cloudflare offers a user-friendly dashboard that provides real-time insights into traffic, threats, and the overall health of your online presence.


  1. Cost-Effectiveness

Cloudflare offers a range of plans, including a free tier that provides basic DDoS protection. This can be a significant advantage for media buyers looking to protect smaller campaigns or those with limited budgets. For larger or more security-sensitive campaigns, Cloudflare’s paid plans offer advanced features such as enhanced DDoS protection, customized web application firewalls, and 24/7 support.


  1. Continuous Innovation and Support

Cloudflare is committed to continuous innovation in security and performance technologies. As a media buyer, partnering with Cloudflare means benefiting from the latest advancements in DDoS mitigation and digital security. Additionally, Cloudflare’s proactive support team ensures that you have expert assistance available to address potential threats quickly and efficiently.


Cloudflare stands out as a premier choice for media buyers seeking to safeguard their digital campaigns from DDoS attacks. With its unmatched network capacity, intelligent traffic filtering, global CDN, user-friendly setup, cost-effective plans, and a commitment to innovation, Cloudflare not only protects against DDoS threats but also enhances overall web performance. Investing in Cloudflare is a wise step for media buyers aiming to ensure campaign success and longevity in the competitive digital landscape.


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