Overview
When Advida began to work with Microsoft in 2020 publishers were facing major challenges with a lack of active brands and advertisers across all native platforms, including MSN.com.
Advida provided Microsoft with access to an array of products and services powered by Advida’s content optimization technology, increasing native ad revenues for Microsoft both in the US and internationally.
Advida has been a strategic partner for years. They’ve consistently outperformed the competition year in and year out.
John Weisgerber
